To the point, if you’re building a product, a B2C product and you’re not seeing growth after 3 months, you’re doing something wrong and for the time being, you need to kill it and go back to the drawing board.
I know that many entrepreneurs will say: “Who the F@#% are you to tell me to kill my business.” And I say to them:
What you have is not a business, it’s a hobby.
Don’t raise funds, don’t build a massive product, don’t hire people and don’t rent an office space. Do only one thing: Find out if you can go viral.
If there’s only one thing that I suggest you mark as “think worthy” from this post is this: Don’t even build a product. You need to first figure out if you own this tiny little thing that you know, that will go viral.
I’ll share an example:
You are the owner of the domain: hytz009xx.com
It’s a white, single webpage, with an image of the iPhone 5S and buy button. You are selling this iPhone for $90, you own 5000 pieces on your inventory and Michael Arrington just posted on TechCrunch an article saying: “I don’t know how this guys selling the iPhone 5S for $90 but this is the real deal”.
How long do you think it will take till your inventory will run out?
No branding, no advertising, no PR, no nothing, just a solid offer.
The only thing that you should think of is this:
What will make my product go viral. There are are only two ways that will make it go viral.
1. It’s in the offer - (iPhone 5S for $90)
2. It’s in the UX - (Mailbox queue, CandyCrush share mechanism, SongPOP product behavior)
Now think, does your startup stands to these criterions?
If your product is a B2C product and your answer is no, kill it, it’s anal.